Does a commercial work if you never show the product you’re selling?
Since many television stations do not accept cannabis advertising, the brand turned to the Innovation Agency to help mitigate the challenge. Their solution? A concept that promotes the brand without ever showing the actual product.
The Innovation Agency’s commercial asks viewers to “discover” more noble aspects of life.
“We wanted to create a commercial that captures the essence of the brand,” said Randall Huft, president and creative director of Innovation Agency. “Eureka stands for inclusion, acceptance and love. They want to promote mutual respect and understanding, and the discovery of the beauty and individuality of each human.”
The “Discover Eureka” commercial will be running in Los Angeles, San Diego and other markets.
You can also “Discover Eureka” (as well as many other brands!) in person at the 2017 SoCal Cannabis Cup in San Bernardino this weekend. Tickets are available HERE.
You can keep up with all of HIGH TIMES’ marijuana news right here.