Lord Jones x Sigur Rós: An Edibles Fantasy


Edibles company Lord Jones hosted an eerie, ethereal sound bath in Hollywood last night to herald their partnership with Icelandic post-rock band Sigur Rós. The luxury edibles brand, whose gumdrops were named Best Low Dose Edible for New Users by HIGH TIMES, released a limited-edition collection of “Wild Sigurberry” medicated gumdrops inspired by the flavor of foraged Icelandic berries. The gumdrops are infused with “full-spectrum phytocannabinoid-rich CBD extracts from specially sourced organic hemp,” available in 10mg and 20mg doses (with no THC) nationwide. According to the website, the limited-edition collaboration includes a “proprietary terpene blend designed to provide a calming sense of well-being inspired by the music of Sigur Rós.” The collection comes in a beautiful box with a Sigur Rós crest designed by London-based illustrator Andrew Rae. California medial marijuana patients can also buy the gumdrops with 5, 10, or 20 milligrams of THC per piece, or with a 5:1 ratio of CBD.

At the Lord Jones x Sigur Rós sound bath, it seemed all the cool kids and fashionistas were on hand. After medicating with a complimentary Wild Sigurberry 5mg gumdrop (I’m a big fan of low-dose edibles), I was ushered into a dimly lit theater suffused with incense and fog. I found a cozy spot to lounge on a sheepskin run right next to a famous actress and her husband as they cozied up together on a divan. Waiting for the sound bath to begin, I drifted off surrounded by a low thrumming noise under the blue pulse of what looked like a heart suspended from the rafters. Once the room was full and everyone settled, the thrumming began to deepen, and I came back from my reverie as the blue pulsing heart began to spark, revealing a huge installation (designed by Juan Azulay) that looked like it came out of the Upside Down, with spidery tentacles oscillating brilliant lights and color patterns.

@sigurros soundbath with @thelordjones // @neuehouse // art installation by @juanazulay

A post shared by sigur rós (@sigurros) on

As the gumdrop melted my limbs and put a pussycat smile on my lips, I gazed up at the strange thing above me. Waves of unearthly voice and sound deepened and swirled about. A flicker of candlelight appeared in smoky darkness at the edge of the room as three hooded figures in gauzy robes appeared, swinging burning perfumed censers, moving in a slow procession past the outstretched limbs of reclining guests. The whole room was suffused with layers of otherworldly sound, glittering, pulsing light, fog and smoke, and we all shared a dream for some amount of time—I completely lost track, but I think it was about an hour. 

The experience was perfectly Sigur Rós—heady, intoxicating, dreamlike, and somewhat impenetrable. A supernatural fantasy, fueled by a delectable gumdrop.

Visit lordjones.com.

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