Colorado businesswoman Amy Dannemiller was fired from role as an event planner from a national company after she vaped some weed during the CNBC doc, "Marijuana in America: Colorado Pot Rush."

“It was curt but polite,” Dannemiller told the Cannabist. “I violated the drug policy on national television, and that’s completely reasonable.”

How did this happen? Dannemiller created her alter ego, Jane West, for cannabis enterprises in October 2013, so that her day job would not find out about her passion: hosting monthly bring-your-own-marijuana dinner parties with her side-company, Edible Events.

For better or worse, the parties were a hit and Jane became a popular face of legal marijuana -- and it was a face Amy’s East Coast bosses recognized as they saw her vaporize marijuana on NBC Nightly News.

In the CNBC interview, Dannemiller can be seen trying out a vaporizer at a work meeting as she told the network’s Harry Smith: “I’m just trying to change the mind-set and definition of what cannabis consumption looks like. I’m actually shocked that so many people think the fact that I consume marijuana is so shocking. So I think it is important to say, ‘I use marijuana, and that’s OK.’ ”

But it wasn't okay with her bosses back east. The show ran a couple of months ago, but was only recently seen by company brass. Dannemiller seems to be taking it all in stride, and is hoping that her now full-time venture will blossom into an even bigger success.

“I’m all in now,” Dannemiller told the Cannabist. “Three months ago, I didn’t know a soul in the cannabis industry, but now I know people like Kayvan Khalatbari, who co-owns Denver Relief and is so passionate about what he does and has been so pivotal to my success.”