Gregory Frye

Gregory Frye is a cannabis strategist and storyteller who helped pioneer industry education and training before moving into product and brand strategy. He now focuses on the narratives shaping modern cannabis markets.

What Winning Looks Like: The New Jersey Dispensaries Playing a Different Game

New Jersey’s legal cannabis market is bloated, messy, and on the verge of collapsing under its own weight. With over 250 licensed dispensaries across the state, competition is fierce, margins are thin, and many operators are struggling to survive — especially in oversaturated areas like Atlantic City, where at least one retail shop recently laid off most of its staff

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