Jon Cappetta
117 posts
Jon Cappetta is a strategist, producer, and creative writer. He has both planned the things you hear about on TV, and been the one to write about them. He has helped produce pulitzer prize winning work for the largest names in media, won awards himself for his topical takes on cannabis subcultures, and judged just about every cannabis competition that’s worth its weight in America. He is both creator, and consumer - or connoisseur, as he prefers - but he has a terrible green thumb so don’t go thinking he can keep a plant alive. While he has had a storied career spanning from production for major artists and festivals to developing nationally-deployed marketing initiatives for major brands, he smokes a lot of weed and has forgotten most of the cool stuff he’s done.
Currently the VP of Content for High Times, he publishes a monthly collection of his favorite new products, dubbed the Stone-Cold Cop List, as well as feature profiles on his favorite brands.
Jon’s Stone-Cold Cop List #44: Green Everyday
The holiday may be over but we’re still thankful for all the dank over here. This month Jon got behind the hype on Toad Venom, Maine Trees, Pleasant Effects, Firefly Organics, Dogman Toys and more!
November 29, 2023
Withdrawal: Yes You’re Addicted, and You’re Being a Dick
We’ve run from this for a long time, but the truth is, you can get addicted to pot.
November 3, 2023
Putting It on for Sacramento
How the Yellow Brick Group found its spark, and why they’re lighting the way home.
October 28, 2023
Jon’s Stone-Cold Cop List #43: Fall Flavors
Our VP of Content is back with another roundup of the hottest drops in the game. This month features Sans Aperol, Hylia Farms, Moon Valley Cannabis, Blunt Talks, the Grateful Dead and more!
October 26, 2023
Jon’s Stone-Cold Cop List #42: Puffcon, Round 3
Puffco’s third-annual block party brought the heat out, this month featuring Super Chill, Nothing Personal, Truly Red Panda, Astraluxe, Metro Bloomin & more!
October 5, 2023
Ones to Watch: The Roller Economy
The professional roller scene has exploded, but not all rolls are created equal. In this roundup, we present to you the cream of the crop.
September 14, 2023
Invisible Armies: If You Want To Win, Stop Targeting Non-Consumers
Did anyone ever stop to think that making products for the people who actually consume them regularly may be a lucrative idea?
September 8, 2023
Hidden in Plain View
How CES weaved his creativity and a keen sense of timing into a lifetime of writing.
August 28, 2023
Exploding with Color: The Awakening of Nychos
How an Austrian painter uncovered his purpose.
August 23, 2023
Jon’s Stone-Cold Cop List #41: A Stable & Grounded Collection of Heat
Deep in the throes of summer, here’s another roundup of *some of* the best products on the market. This month featuring CGO, Fu’s Flowers, Snowtill Organics, Parlay, Scumbags and more!
August 22, 2023