
Brand Aids
Some reflections on creating a weed brand in an oversaturated market hanging on by a thread.

Some reflections on creating a weed brand in an oversaturated market hanging on by a thread.


As f’d up as this industry is, it’s important to remind ourselves that it could be worse.

Love, hate, clout and the consequences of using social media algorithms to create an audience built on controversy.

Big picture here. Zoom out.



Some reflections on creating a weed brand in an oversaturated market hanging on by a thread.


As f’d up as this industry is, it’s important to remind ourselves that it could be worse.

Love, hate, clout and the consequences of using social media algorithms to create an audience built on controversy.

Big picture here. Zoom out.


Get notified of our the latest cannabis news, exclusive brand deals, events updates and more!
