Famed cannabis breeder Mario Guzman a.k.a. Mr. Sherbinski is an expert grower and the renowned creator of designer cannabis genetics, Sunset Sherbert, Gelato, and the Gelato lineage: Bacio, Acaiberry, Mochi, and Gello. He’s also the founder of the eponymous cannabis lifestyle brand SHERBINSKIS, a premium favorite that’s catapulted its way to cult status from its roots in San Francisco. Now, SHERBINSKIS has come to Los Angeles with the opening of its 2,500 square-foot flagship store in the heart of L.A.’s historic Fairfax Avenue, in partnership with the high-end cannabis delivery service, emjay.
“As a brand, we feel right at home on Fairfax. It’s a location we’ve always respected as a haven for creativity and culture,” said Guzman. “We’re excited to get settled in and kick off this chapter of SHERBINSKIS in Los Angeles.”
Behind floor-to-ceiling front glass windows, against the backdrop of a gigantic mural-type “budwall,” an exclusive private preview party on November 21 attracted a slew of A-list celebrities, including NBA star Al Harrington, GRAMMY® Award-nominated Ty Dolla $ign, Ben Baller, SK8, and many more. Not only did high-profile guests take in SHERBINSKIS’ impressive range of acclaimed genetics within an architectural marvel accented with SHERBINSKIS’ signature orange and white hues; they also browsed a stunning selection of the store’s selective assortment of excellent cannabis brands such as Dosist, Double Barrel, Sincere, Select, and others.
At the preview celebration, Guzman discussed exciting future collaborations, spanning everything from fashion and decor to music and advocacy. After the opening celebration, VIPs headed to an exclusive after-party at a posh West Hollywood private estate, where they indulged in a feast for the senses for the remainder of the evening.