Connect with us

Hi, what are you looking for?

High Times
0

Business

The 4/20 Bump: Just How Big Is Pot’s Holiday?

Photo by Getty Images

Thursday, the twentieth day of April, it’s Christmas season for marijuana-related #content—and it’s make-or-make-even-better season for the nation’s retail cannabis outlets, legal and otherwise.

By now, the origin and meaning of 4/20 have been explained, demystified, and otherwise occasioned to death.

We know there were 420 Pilgrims on the Mayflower, and that 4/20 is a fraction George Washington couldn’t simplify.

Those stories about 4/20 entering the lexicon thanks to a gang of stoned teenagers from Marin County, Californiaand then going viral after the numbers and their meaning were disseminated via fliers passed out on tour by followers of the Grateful Dead? Secret tales turned into common knowledge.

By now, the origin doesn’t matter. With marijuana sales legal for 65 million Americans, like any other good American holiday—including the pagan holiday co-opted by Christians and the arbitrary Thursday in November selected during wartime for a day of nationalism4/20 is now all about business.

Even better: instead of a day to buy presents for someone else or a bunch of food to serve someone else, 4/20-observant cannabis consumers spend an average of $70 on stuff for themselves.

Either way, business is good.

According to data provided by Denver-based sales-tracking software platform MJ Freeway and published by Marijuana Business Daily, sales at retail dispensaries double on 4/20. An average Colorado cannabis store clears $12,000 a day, but can expect $24,000 worth of revenue on 4/20.

Nationwide, sales on 4/20 are expected to exceed $45 million, up from $38 million the year before.

Not that the bonanza is one-day only. The nation’s marijuana retailers now treat 4/20 as “more of a holiday season,” with sales and promotions lasting a week or more.

Here are some 4/20-related facts digested and presented for consumption by Eaze, the weed delivery on-demand app that some have favorably compared to Uber (but not in the gender discriminating, Big-Brother-level spying sense), which has hereby declared this week to be “Marijuana Week.”

*On April 19, sales of marijuana flower jump 71 percent, suggesting consumers want to “kick it old school” (or give the dab rigs a rest);

*On April 20 itself, sales of edibles increase 27 percent, and there’s a 66 percent spike in sales of pre-rolls, indicating people are too lazy or too faded to roll their own;

*Sativa-dominant strains and pre-rolls are the top sellers, which would be consistent with consumers’ desires for something mellow yet functional to enjoy while the sun is still shining.

Consumers also spend slightly more on 4/20 than they would otherwise, lured by 2-for-1 deals, discounted pre-rolls and other sales tactics—we would never say, “gimmicks”—to spend an average of $70, rather than merely in the low-$60 range.

Which means that 4/20 has also come full circle: It’s a day that should be a holiday for marijuana aficionados, as most counter staff at dispensaries tend to be, who instead are stuck at work for their busiest day of the year. That’s success in America.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

HT Newsletter

Subscribe for exclusive access to deals, free giveaways and more!

Thank you for subscribing.

Something went wrong.

Advertisement

You May Also Like

Español

 420 es más que un día para fumar,  ya sea que tus razones para apoyar la marihuana sean médicas o recreacionales, podemos estar de...

News

San Francisco authorities are telling residents to keep their 420 celebrations at home this year.

Products

Our favorite cannabis holiday isn't cancelled just because of COVID-19!

News

Ben & Jerry's has a history of being politically and socially progressive.

Entertainment

Time for some groovy, animated stoner education.

Culture

Here’s why LA’s Smoke Me Out Festival offers 2019’s best cultural commentary on cannabis.

News

Road safety is the name of the game.

Foods

Carl's Jr. is about to make fast food history with the launch of a new CBD burger.

Do NOT follow this link or you will be banned from the site!