
Dispensaries Are Throwing Real Parties Now. Here’s What Separates a Good One From a Balloon by the Door.
Cannabis dispensaries logged 679 events in the first half of 2026, more than in all of 2025. Capri King of Kings House of Fire, marketing consultant Jamie Cooper and Event-Hi’s Adelia Fakhri on why timing decides whether a pop-up pays for itself, what swag people actually keep, and what gets a brand ambassador sent home.











