Category: Colorado

Weed Can’t Get Past 34%. The Labels Go to 42%. The System Rewards the Lie.

Someone bought fifteen cannabis products off Denver shelves and sent them to a lab. Two came back legal. On average the labels claimed 34.2% more THC than the products held. A Spanish engineer who has spent sixteen years scanning flower explains why the incentive to inflate runs through every link in the chain, why California calculates that fixing it costs four times what consumers would gain, and what would actually break the loop.

Weed Can’t Get Past 34%. The Labels Go to 42%. The System Rewards the Lie.

Someone bought fifteen cannabis products off Denver shelves and sent them to a lab. Two came back legal. On average the labels claimed 34.2% more THC than the products held. A Spanish engineer who has spent sixteen years scanning flower explains why the incentive to inflate runs through every link in the chain, why California calculates that fixing it costs four times what consumers would gain, and what would actually break the loop.

Read More »

Subscribe to High Times

Get notified of our the latest cannabis news, exclusive brand deals, events updates and more!