In an attempt to capture their fair share of Washington State’s newfound recreational marijuana market, a Seattle-based cannabis company has launched the first billboard advertising campaign to ever emerge in America dedicated to promoting recreational pot products.
Seattle’s New Leaf Enterprises rolled out a 15-billboard teaser campaign on Tuesday aimed at peaking the interest of weed connoisseurs across the city and ultimately get them to try Dàmà Cannabis products. At first glance, the billboards look more like a Viagra ad than anything pertaining to cannabis, but New Leaf insists the message will come together when it unleashes the full campaign later this month during high-profile city events.
“These billboards will highlight the company’s products, capturing Pacific Northwest lifestyle moments for recreational marijuana.”
The company’s marketing plan will fly high along with the spirit of football fanatics, as an aerial banner is flown above CenturyLink Field next week to kick off the Seattle Seahawks first pre-season game against the San Diego Chargers. The ads will also commemorate the first tailgating season in the Seattle that fans can enjoy under the influence of legal marijuana.
In addition, New Leaf will have a strong presence in downtown Seattle next weekend when it waves a 3,000 square foot banner over the city welcoming those coming in to celebrate the state’s recreational marijuana industry during Hempfest.
“We want our marketing to reflect the confidence and trust that many in the medical community have come to know with Dàmà’s high-quality Cannabis products. We’ve seen a lot of curiosity from the recreational market and hopefully that curiosity will translate to affinity for our brands,” Dax Colwell, co-founder of New Leaf Enterprises, said in a statement. “Our goal is to build brand awareness and educate the market about safe, lab-tested Cannabis, in an effort to minimize the stigma that Cannabis products face with legalization.”
Advertising in Washington’s legal marijuana market still presents many challenges for marketers. That is because I-502 prohibits ads from being placed in the vicinity of schools, churches and cemeteries. We suspect this law is to keep those who said marijuana would never be made legal from rolling over in their graves.
Florida’s Largest Police Force Stops Detaining People Over Pot Smell
Beyond the Streets: Cannabis Isn’t the Only Counter Culture en Vogue
What’s in Your Stash? Sharon Letts, Producer, and Writer
Daniel Sloss: Sometimes They’re More Than Just Jokes
House Votes to Protect States With Legal Marijuana From Feds
Two Plead Guilty to Using United States Postal Service to Traffic Marijuana
Raid of Massive Illegal Cannabis Grow Site in California Took Four Days to Complete
What Was Said at Today’s Congressional Hearing on Federal Marijuana Law Reform
News4 days ago
Someone Planted 34 Cannabis Plants in the Vermont Statehouse Flower Beds
Entertainment5 days ago
Recreational Cannabis Comes to Northern Nights Music Festival
Culture4 days ago
What’s in Your Stash? Autumn Saylor, Stay-at-Home Mom, Treating PTSD With Cannabis
News2 days ago
Notorious Drug Kingpin ‘El Chapo’ Sentenced to Life in Prison
Activism4 days ago
Navigating Child Protective Services When You Use Cannabis
News4 days ago
Study Finds Legal Cannabis Reduces Illicit Grows in National Forests
Sponsored2 days ago
I Take CBD Oil. Will I Pass a Drug Test?
News2 days ago
West Hollywood Set To Get “First of Its Kind” Cannabis Café