What Guides Us. What We Protect. How We Work.
Our Purpose
High Times exists to protect and amplify the cultures cannabis and psychedelics have shaped — and continue to shape. We’re not here for algorithms, headlines, or quarterly reports. We’re here to tell stories that matter, build community, foster consciousness, and ensure the next generation inherits a culture with its soul intact. Our work honors those who came before, those who keep this culture alive today, and those building its future.Editorial Standards
Truth First
- Facts matter. Context matters. Accuracy matters.
- Quotes must be real, sourced, and attributed. No paraphrasing. No fabrication. No AI-generated quotes.
- Stories must be verifiable. Speculation isn’t reporting. Opinions are fine — if they’re labeled as such.
- Transparency is non-negotiable. Disclose sponsorships, conflicts, and relationships clearly.
Voice & Tone
- Speak from lived experience. Write like a human.
- Avoid clichés, AI-speak, and corporate jargon — unless you’re deconstructing it.
- Humor, irreverence, and creativity are welcome. Bullshit is not.
- Write for the real ones — those who live this culture — and for the curious, too. Everyone is welcome. Every reader is a potential friend. Every mind changed is a win.
Balance: Independence & Sponsors
Editorial comes first. Always. Sponsored content is clearly marked. We accept sponsorships and partnerships, but never pay-to-play editorial. There’s room for collaboration — without compromise.What We Cover
Cannabis
- Culture, cultivation, science, history, activism, and community.
- Business — only where it intersects with culture, access, or justice. Or when the story is genuinely newsworthy.
- People over corporations. Grassroots over greed.
Psychedelics
- Consciousness-enhancing substances, practices, and explorations.
- No glorification. No fear-mongering. Context matters.
- Serious when needed, playful when possible.
Culture
- Music, art, writing, design, creativity, resistance.
- Counterculture roots. New voices. Big ideas. Loud visions.
- Celebrate the strange, the funny, the inspiring.
Community
- Global perspectives. Local stories. Underdogs. Pioneers.
- The ones who grow, create, organize, and dream deserve the mic.
What We Reject
- Sanitization of culture to appease corporate sensibilities.
- Clickbait with no substance (clever headlines are great — if the story delivers).
- Exploiting trends without depth or meaning.
- Gatekeeping. We’re not the center. We’re here to serve the culture, not control it.
- False activism for personal or financial gain.
- Commodification of rebellion. Don’t sell it back slick and hollow.
- Anything that betrays the roots we’re here to protect.
Coverage for Child-Oriented Cannabis Marketing
We do not and will not publish positive editorial coverage of any cannabis product or brand that markets to children — directly or indirectly. This includes packaging, branding, flavors, characters, and campaigns that appeal to minors in form or spirit. This is non-negotiable. The long-term future of cannabis depends on responsible, ethical communication. Marketing to kids undermines everything this culture has fought for — and we won’t participate in it.How We Work
- Collaboration over competition. Always.
- Curiosity over ego. Celebrate people — but no heroes. It’s about all of us.
- Impact over speed. Go fast when needed, but never at the cost of substance.
- Substance over style. But yeah — style is welcome.
- Integrity over algorithms. But we play the game, strategically, to make an impact.
- People over platforms. Every time.