This week’s Colorado Governor’s Tourism Conference, which began each day with sunrise mountain yoga or a sunrise hike, held a break out session to look at “the marijuana message.”
Speaking to an audience of tourism representatives, two experts played down weed’s importance in the state’s recent, and huge, uptick in tourism over the past several years. They focused on how the state is working to educate pot seekers when they visit.
During her keynote speech at the conference, the director of the Colorado Tourism Office, Cathy Ritter, oddly never mentioned the state’s billion-dollar marijuana industry, which now generates more revenue than booze.
She did, however, tell the Denver Post afterward that her office intends to provide more information to tourists about the state’s pot program.
But, her office won’t promote legal weed, Ritter said, because it would be a violation of federal law.
“Even if we could promote marijuana, we wouldn’t, because it’s not a major driver for travelers,” she explained.
Or is it?
A study commissioned by Ritter’s own office showed that legal weed, not just the tourism office’s savvy marketing, is indeed drawing more people to Colorado, pumping up tourism revenue to a juicy $20 billion—a 31 percent rebound since pot legalization in 2013.
According to Hotels.com search data, tourist interest in states and cities where pot is legal has skyrocketed, and new industries are coming onto the scene to serve those travelers, bringing yet more money into the legal pot states.
Proud of its wildly successful “Come to Life” TV, print and digital ad campaign, the Colorado Tourism Office boasted having spurred over 77 million visitors to the state in 2015.
Oddly, again, the “Come to Life” campaign does not mention marijuana.
No surprise, except for the fact that the tourist office’s state survey revealed that legal pot has had a huge influence on vacationers to the state, with nearly half saying they based their decision to visit on Colorado’s pot laws.
Here’s the breakdown: 22 percent of respondents said legal weed was “extremely influential” in their decision to visit Colorado; 20 percent said it was “very much influential”; and nearly seven percent said it was “somewhat influential.”
This information begs the question: If legal weed is helping fill its coffers and benefitting the rest of the state in numerous ways, why can’t the Colorado Tourism Office admit it?
Canada Estimates $1 Billion in Legal Cannabis Sales in First Three Months
New Zealand City Has 10 Synthetic Cannabis Overdoses in 48 Hours
Billboards Urge Utah to Vote for Medical Marijuana by Quoting Mormon Scripture
Governor of the Commonwealth of the Northern Mariana Islands Legalizes Cannabis
The Ins and Outs of Growing Cannabis at Home
What Is Limonene and What Are Its Benefits?
Hawaii Will Allow Out-of-State Visitors to Buy Medical Marijuana by Next Year
Malaysian Court Sentences Man to Death for Distributing Free Cannabis Oil
Culture4 days ago
First Ever Trial to Study the Effects of Microdosing LSD Began This Month
CBD4 days ago
Coca-Cola in Talks to Make the Next CBD-Infused Beverage
Health5 days ago
Adderall and Weed: Learn More About the Combo
Health4 days ago
Tobacco vs. Weed: The Differences, Pros, and Cons
Health4 days ago
Study Finds Lesbian, Gay, Bisexual Youth More Likely to Use Multiple Substances
Guides3 days ago
What Do The Colors of Marijuana Mean?
Health4 days ago
Recent Study Finds That Approximately 2 Million US Teens Vape
Medical Marijuana3 days ago
Canadian Cannabis Company Tilray to Export Products to United States