This week’s Colorado Governor’s Tourism Conference, which began each day with sunrise mountain yoga or a sunrise hike, held a break out session to look at “the marijuana message.”
Speaking to an audience of tourism representatives, two experts played down weed’s importance in the state’s recent, and huge, uptick in tourism over the past several years. They focused on how the state is working to educate pot seekers when they visit.
During her keynote speech at the conference, the director of the Colorado Tourism Office, Cathy Ritter, oddly never mentioned the state’s billion-dollar marijuana industry, which now generates more revenue than booze.
She did, however, tell the Denver Post afterward that her office intends to provide more information to tourists about the state’s pot program.
But, her office won’t promote legal weed, Ritter said, because it would be a violation of federal law.
“Even if we could promote marijuana, we wouldn’t, because it’s not a major driver for travelers,” she explained.
Or is it?
A study commissioned by Ritter’s own office showed that legal weed, not just the tourism office’s savvy marketing, is indeed drawing more people to Colorado, pumping up tourism revenue to a juicy $20 billion—a 31 percent rebound since pot legalization in 2013.
According to Hotels.com search data, tourist interest in states and cities where pot is legal has skyrocketed, and new industries are coming onto the scene to serve those travelers, bringing yet more money into the legal pot states.
Proud of its wildly successful “Come to Life” TV, print and digital ad campaign, the Colorado Tourism Office boasted having spurred over 77 million visitors to the state in 2015.
Oddly, again, the “Come to Life” campaign does not mention marijuana.
No surprise, except for the fact that the tourist office’s state survey revealed that legal pot has had a huge influence on vacationers to the state, with nearly half saying they based their decision to visit on Colorado’s pot laws.
Here’s the breakdown: 22 percent of respondents said legal weed was “extremely influential” in their decision to visit Colorado; 20 percent said it was “very much influential”; and nearly seven percent said it was “somewhat influential.”
This information begs the question: If legal weed is helping fill its coffers and benefitting the rest of the state in numerous ways, why can’t the Colorado Tourism Office admit it?
Arizona Saw 41 Percent Increase in Medical Marijuana Sales in 2018
Canadian Cannabis Activist Marc Emery Accused of Chronic Sexual Misconduct
Canopy Growth Expands Global Presence by Acquiring New York Hemp License
DEA Agent Implicated in 7-Million-Dollar Money Laundering Scheme
News5 days ago
Man Leaves Two Pounds of Pot in Uber, is Arrested Trying to Retrieve It
News4 days ago
Cop Caught with Child Porn Serves 90 Days in Jail; Man Selling Weed Gets 5 Year Sentence
News5 days ago
St. Louis, Missouri Will No Longer Prosecute Marijuana Possession Under 100 Grams
Science5 days ago
Is Psychedelic Healing in Your Genes? A Team of Scientists Seeks to Find Out
Culture4 days ago
10 Video Games to Play High as Hell in 2019
News3 days ago
Governor of New York Presents Plan to Legalize Recreational Marijuana
News2 days ago
Marijuana Legalization Bill Killed by Virginia Lawmakers
Laws4 days ago
Mass. Court Ruling: Police Can Arrest for Drugged Driving Based on Observations