Fresh off the heels of the announcement that High Times is going public, the most iconic name in the cannabis space has another exciting development: High Times has officially acquired CULTURE Magazine.
From Southland Publishing, Inc., CULTURE quickly made a name in the cannabis industry as an authoritative source on developments about medical marijuana from its founding in 2009. Like High Times, CULTURE has a global following and is available both online and print, regularly publishing news, cannabis reviews, and exclusive interviews with artists and celebrities, including Ziggy Marley, Lizzy Jeff, and Lamar Odom. The magazine also highlights cannabis activists and advocates—the backbone of the legalization movement.
“We’re building a broad collection of different cannabis-related publications to offer to our many advertisers who are seeking the highly sought demographic of canna-users,” said High Times’ CEO Adam Levin on the acquisition. “CULTURE’s approach strongly complement High Times Magazine and other High Times media properties, events, and merchandise. CULTURE is a natural fit as we continue to expand.”
Southland Publishing vice president David Comden is also thrilled. “We’ve long admired High Times’ vital place at the heart of the industry, even as we went about creating our own distinctive voice on the culture, lifestyle, and business of cannabis,” he said. “Together, we’ll be even better positioned to bring readers of both publications more of everything they love in the world of cannabis.”
In April, High Times acquired Green Rush Daily—a digital publication devoted to the business side of the cannabis space.