Iconic wildlife conservationist Dr. Jane Goodall has partnered with a Canadian CBD company to develop a line of health and wellness products that support efforts to protect the environment. The partnership between Goodall and Neptune Wellness Solutions Inc. was announced in a press release from the company last week.
Under the deal, Quebec-based Neptune Wellness Solutions will produce a line of natural, plant-based hand sanitizers, hemp-derived products, and essential oils under the company’s brand Forest Remedies. The collection of sustainable, affordable, and socially responsible health and wellness products is expected to launch this summer.
“I am very pleased to partner with Michael Cammarata and the team at Neptune Wellness Solutions to develop natural, plant-based products that support health and wellness in an environmentally sustainable and socially responsible manner,” Goodall said. “This marks my third partnership with Michael and reflects our mutual goal of enabling consumers to make ethical purchasing decisions to create a better world for all living things.”
New Focus on Self-Care
The Forest Remedies by Dr. Jane Goodall line of co-branded products will be available on the company’s website and at select retailers. Plans for additional retail distribution are also being made. Cammarata, the CEO of Neptune Wellness Solutions, said that the ongoing global coronavirus pandemic has led to an increased awareness of health and wellness.
“In light of COVID-19, we believe there will be a renewed focus and emphasis on personal self-care. The purchasing decisions consumers make to support their health and wellness will have a lasting impact on the environment and our collective health and wellness,” he said. “I am delighted to partner with Dr. Goodall again to bring natural health and wellness products to market that will support our mutual goals of environmental conservation and reforestation, while at the same time delivering healthier consumer solutions.”
Neptune has made an initial donation of $25,000 to the Jane Goodall Institute to support its environmental conservation and chimpanzee protection initiatives. The company will also donate 5% of sales of the co-branded products to further the group’s efforts, which include support for the nonprofit organization One Tree Planted and its mission of global reforestation.
“The health of people, animals, and the environment are interconnected,” said Goodall. “This pandemic demonstrates this. However, if we all make ethical choices, every day, our collective power for change is great. I believe there is still a window of time to heal the planet before it is too late, but only if we each make the right choices every day.”