New data from an online retailer suggests that most cannabis users in the United States are consuming their herb at night. Using information from more than 100,000 Twitter posts from the last month including time of day and geotagging data, online head shop DankGeek determined that most states are lighting up in the evening hours.
Dave S., the owner and operator of DankGeek, told High Times that the project began as a way to create a blog post that would bring traffic to the website and boost their ranking in search engine results. Working with a firm that uses social media posts to identify trends and create relevant internet content, DankGeek learned from tweets about using marijuana that more than 80 percent of states were waiting until after the traditional 4:20 p.m. smoking time to light up. Only two states, Tennessee and Minnesota, were using cannabis promptly at 4:20, and just seven were sparking up earlier than that. Nevada jumped the gun by only 10 minutes, with tweets about using pot trending at 4:10.
The data indicated that the rest of the 41 states were most comfortable taking their hits later in the afternoon or even late at night. Tweets from Arizonans and Texans indicated that they were waiting the latest to imbibe, with the most popular time for those states coming in at 11:50 and 11:30, respectively. Smokers in Kentucky, Idaho, and Florida also waited until at least 11 pm to enjoy their herb.
States That Prefer to Wake and Bake Also Revealed
Dave said that he was surprised to see a cluster of northern states—Montana, North Dakota, Wyoming, and South Dakota—that were all lighting up by 8:10 in the morning.
“Those four state, they’re all very early tokers. So I thought, ‘alright, that’s the wake and bake area’,” he said.
Dave theorized that perhaps the climate at that latitude was responsible for the early morning cannabis use in those states.
“Maybe it’s because it’s so cold, they need something to warm up,” he added.
Two more states also showed a proclivity for the wake and bake sesh. Bong hits were being lit in South Carolina at 7:50 a.m., to be followed by stoners in Arkansas just 10 minutes later.
Dave said that the blog post written about the analysis of tweets related to marijuana did its job and successfully garnered attention and traffic for the website. However, he later decided that the article might run afoul of restrictions prohibiting the sale of drug paraphernalia.
“Anytime you put a direct reference to the words THC, marijuana, cannabis, that’s a big no-no,” Dave said. “So we had to quickly remove that from our blog.”