New York Gov. Kathy Hochul has launched a campaign encouraging consumers to purchase weed from the state’s regulated market, just in time for the 4/20 high holiday.
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New York Governor Kathy Hochul on Tuesday launched a new statewide campaign to encourage consumers to purchase cannabis from the state’s regulated recreational marijuana market. New York legalized adult-use cannabis in 2021, and regulated sales of recreational marijuana began at the state’s first licensed dispensary in Manhattan in late December 2022.
“To bolster the public health and safety of all New Yorkers, we are providing them with information they need to make informed decisions and enjoy cannabis responsibly,” Hochul said in a statement from the governor’s office. “As we continue to build a healthier and more equitable cannabis market, I am proud to launch this important public education campaign to promote safer, legal purchases of cannabis from licensed dispensaries throughout our state.”
The new campaign, dubbed “Why Buy Legal New York,” came as the state’s limited number of adult-use cannabis retailers prepared for the legal industry’s first 4/20, the high holiday of weed culture. The initiative focuses on three points including protecting public health, promoting social equity and community reinvestments, and features licensed cannabis operators extolling the virtues of regulated marijuana businesses and their products.
“We are excited to launch this campaign to promote safe and legal purchases of cannabis in New York,” said Tremaine Wright, chairwoman of the New York Cannabis Control Board. “By supporting licensed dispensaries, consumers can be confident that they are getting safe and accurately labeled products while supporting their local communities.”
The mostly digital campaign will attempt to explain the potential risks associated with cannabis from the unregulated market, which does not require products to be lab tested for safety and potency. The ads in the campaign will also highlight how purchasing cannabis from the regulated market supports the state’s social and economic goals for communities across the state of New York. The initiative, which is targeted at cannabis consumers 21 years old, includes educational materials including “The Guide to Safer Cannabis Consumption” and information on how to find legal dispensaries in New York. The campaign’s materials and safe consumption tips are also available online.
“We want to make sure that New Yorkers are informed about the potential risks and benefits of using cannabis,” said Chris Alexander, executive director of the New York State Office of Cannabis Management. “Our goal is to empower consumers to make informed decisions and to ensure they have access to the safest products available. New York has some incredible dispensaries across the state, and I encourage cannabis consumers and the canna-curious to visit these shops and see for themselves.”
The Why Buy Legal New York campaign features licensed cannabis operators including Jasmine and King, cultivators focused on the community-centered and wellness properties of cannabis. Howard is a licensed processor focused on modern safety practices and education efforts to produce safer cannabis products, while Damien is a licensed retailer focused on social justice reform and community reinvestment, bringing over five years of experience as a business owner to New York’s regulated cannabis industry. And Eddie, another licensed processor, incorporates his experience from more than five generations of family farming to produce safer cannabis products for the regulated market.
Lyla Hunt, deputy director of public health and education campaigns, said that the Why Buy Legal New York initiative is “critical to educating New Yorkers about the importance of purchasing cannabis legally from licensed dispensaries.”
“These PSAs are designed to offer a striking contrast to the exaggerations and incorrect messaging so many experienced during the prohibition of cannabis. By emphasizing the health and safety benefits of buying legally, we hope to build trust in the regulated cannabis industry and encourage New Yorkers to make informed decisions regarding cannabis consumption,” added Hunt. “This campaign is also an opportunity to address historical harms and promote community reinvestment while providing valuable information about the regulated cannabis space. We are excited to launch this campaign and believe it will make a significant difference in the lives of New Yorkers, supporting a safer and more equitable cannabis industry for all and furthering New York State’s education first approach.”
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I will still stick to https://buy420weeds.com/ because I know the prices at the dispensaries are so steep I better purchase online because it’s same service.
It has been my personal experience that the potency listed on the flower products at the legal weed stores is completely inaccurate. My opinion is supported by this article:
https://www.syracuse.com/marijuana/2023/03/union-square-travel-agency-dispensary-adds-disclaimer-about-weed-potency.html
I agree , the THC at the shops is way off. I've been smoking for 41 years. Grow my own alls have always will . Ty
Yeah, safe, lmao! Have you been in a big grow facility (usually owned by a big pharma company)? Have you seen the chemicals they pour into their 'safe' products? All for the sake of bigger yields. Genetics can provide great yields but the pot snobs EXPECT a huge variety so they need to do so with lower yielding genetics to keep people coming into the dispensary. Then, not only are they poisoning people, they're taxing the tar out of them to do so. They are literally going the same route as big tobacco. before long, pre-roll joints are going to be reconstituted cannabis greased up with synthetic delta 9. Mark my words. It's disturbing what the industry will do to make money.
Upstate, there are no licensed dispensaries because of a stupid lawsuit brought by a big producer trying to horn in on the market. So, tell us, Madam Governor, are we really supposed to drive the 350 miles to a regulated shop and pay outrageous prices for weed that is not as potent as advertised?
This is why the black market is still going strong. Always will be.
To the above whiners.
You all can take your risks buying black market from someone who's probably also selling fentanyl and heroin and possibly cross contaminating products. I'll keep going to the dispensaries. I've had both and dispensary weed is way better. You don't need to know the the content. You can tell by smoking it or ingesting it which is better. You guys trying to say otherwise are either A: burnt out stoners who puffed for so long and so frequently that you can't get high anymore or B : you ARE the black market fks trying to spread bs like fertilizer so more people will stick to your backyard garbage...
Dispensary weed is trash, 3 times the price, and tastes like crap. Come to the mountains if you want good good that's 1/3 the price or cheaper. Anyone who buys from a dispensary is obviously out of touch with the market, and or just not to smart.
I have a med card so this doesn't affect me, BUT how stupid is our governor to start this program when the roll-out of legal cannabis has been a clusterf@#&? Central NY doesn't even have a legal recreational dispensary ( not including the reservations).
OH WAIT! Might this have something to do with our states unpassed budget? And legal pot sales will bring in revenue for the state?? Hmm. Guess she should have thought about this before she made such a difficult program for licensing and roll-out.
I live in Adirondacks & all counties north of Albany are blocking dispensaries in our area, where are we to buy it??? this seems bogus because 99% of ny people have NO access to legal weed despite all the legalization & rec weed. I grow now, safest way to get my meds.
please give us a way to contact this Governor who is so clueless about the actual state of affairs in NYS. I will write & point out obvious facts. thanks.