At this point, it’s hard to know if Willie Nelson is more legendary for his music or for his love of weed. In truth, it’s probably both. But over the past few years, the aging folk music icon has been capitalizing on his status as a cannabis celebrity to market and sell ‘Willie’s Reserve,’ his signature brand of marijuana. And after successful rollouts in other weed-legal states, Willie Nelson’s cannabis products are about to hit California.
Willie Nelson’s Cannabis Products Will Debut In California Next Year
Singer-songwriter Willie Nelson started Willie’s Reserve in 2015. Building on a long career of singing about and advocating for marijuana use, Willie’s Reserve represents “a culmination of [Nelson’s] vision, and his whole life,” according to company spokesman Michael Bowman.
In 2016, Nelson opened shop in Washington, Colorado and Washington. And it wasn’t long until Willie’s Reserve started appearing on dispensary shelves in Oregon and Las Vegas.
Willie Nelson’s cannabis products offer more than just the folk singer’s signature weed strains. Willie’s Reserve products include edibles, vapes and accessories. And more stores are adding Willie’s products all the time.
But Willie’s Reserve, marketed to “music fans, cannabis connoisseurs & lovers of freedom,” is committed to their recreational user base. You won’t find Willie Nelson’s cannabis products in states that have only legalized medical cannabis.
Instead, the company holds off until recreational sales are legal to make its move.
And of course, the largest weed market in the United States, California, will fully legalize the sale of recreational cannabis products starting in January 2018.
Hence, the subtle announcement on the company’s official Instagram page: “California coming soon.”
Willie Nelson’s Cannabis Products, Willies Reserve, Could Make The Singer Millions
Recreational weed sales continue to shatter records as the industry marches steadily toward its projected $20 billion by 2020 milestone.
In Colorado, for example, recreational sales topped $1 billion in just the first 10 months of 2016. That’s after a 2015 that saw the state sell just under $1 billion worth of cannabis products.
And market projections in California are even more jaw-dropping.
The Golden State voted to legalize recreational cannabis in 2016, with parts of the law allowing everything but the sale of recreational weed taking effect in 2017.
With full legalization, including selling to anyone over 21, about to hit California on January 1, 2018, market analysts are predicting the marijuana industry in California will skyrocket to $5 billion.
Expanding Willie’s Reserve to California means that Willie Nelson’s cannabis products could easily make the singer millions of dollars.
Willie’s stash, of course, already has some serious brand awareness. And for cannabis connoisseurs who value the source of their flower, Nelson partners with independent and local growers to offer customers a top-tier experience.
Willie’s Reserve, like the man himself, is “trailblazing marijuana products celebrating Willies’ love of cannabis and the culture surrounding it.”
So if you’re a Californian who’s fan of Willie, keep an eye out for Willie Nelson’s cannabis products. They go on sale in California this January.