Riding the explosive popularity of vaping, cannabis concentrates have surged to the forefront of the cannabis industry. As of 2018, they have become one of the most popular cannabis products on the market—second only to flower.
That growth isn’t going to slow down any time soon. Statistics show that concentrate sales—which are driven primarily by the vaping niche—are on pace to nearly catch up with flower in the very near future. By 2020, concentrates are on pace to hit $8.4 billion while flower is expected to come in at $8.5 billion.
As vaping continues to drive the growth of concentrates, there are persistent concerns over the type of technology used in vape pens. These concerns have been highlighted this year as illegal and unsafe vape cartridges have caused a string of lung injuries, illnesses, and deaths. Even before these high-profile cases, there have been long standing problems with vape cartridges, with 90% of the products on the cannabis market containing components that irritate the user’s throat.
All of this has has highlighted how important it is for consumers to have access to safe and effective vaping products. And cannabis brand Select has stepped up to meet that need. In fact, they’ve been at it since 2015.
Select set out to create a better cartridge—one that was silica-fiber free and that included a ceramic core and organic cotton wick. Co-created by Select CEO Cameron Forni and Jupiter Research, the improved technology, called Generation 9, has now been adopted by a majority of the marketplace.
The Generation 9 cartridge disrupted the industry, and now, Select is set to introduce another generation of innovative vape products.
The Story of Select
Select was launched in Portland, Oregon in 2015. According to the company, the goal was to create a better cannabis oil cartridge. In particular, they wanted to create a cartridge that would be safer, smoother, less harsh, and that would give consumers a better overall experience than the other devices on the market.
“Our story started when our founder identified a cleaner, safer option for vaporizer pen technology,” Jenn Wong, VP of Marketing at Select, told High Times. “We are constantly innovating for the future of the industry. All for a better cannabis experience. We promise to never stop getting better.”
Select Brand Vaporizers
Select’s line of Elite products, featuring its innovative cartridge, became the foundation of its product offerings.
The design features a ceramic core heating element. Ceramic is an inert porous material that works flawlessly to heat the oil at just the right temperature, producing large clouds of vapor without burning the oil.
Additionally, Select’s cartridges use cotton wicks that absorb oil evenly to consistently deliver smooth and flavorful clouds of vapor. While the ceramic heating element and cotton wick are at the heart of Select’s innovative design, the company also worked hard to ensure that the rest of the device was equally safe and high performing.
The base of the cartridge has air holes for better airflow when a consumer takes a hit. And the battery is automatically activated when you begin inhaling, thanks to a second series of air holes at the bottom of the pen.
Ultimately, Select believes that these design features offer consumers an innovative, better vaping experience.
More Innovation Coming Soon
Select’s focus on innovation is paying off. According to the company’s website, they were ranked #45 on the 2018 Inc. 5000 list of fastest-growing companies in the nation, and the company is currently the #1 selling cannabis oil brand in the U.S.
Select continues to improve upon what they have built while creating new and exciting offerings. The company is set to launch a number of new products in 2020.
First and foremost is a new iteration of its core cartridge and vape pen design. The company reports the new version will once again disrupt the vaping space, building on its original design and introducing new advancements.
Select has also begun rolling out four new cannabis tincture products as well as a new line of cannabis gummies.”Select disrupted the cartridge design, in an effort to create a better, safer product,” Wong told High Times. “And now, there’s a new cartridge design on the horizon that’s bound to do the same again.”
Written by Nick Lindsey