Jon Cappetta
118 posts
Jon Cappetta is a strategist, producer, and creative writer. He has both planned the things you hear about on TV, and been the one to write about them. He has helped produce pulitzer prize winning work for the largest names in media, won awards himself for his topical takes on cannabis subcultures, and judged just about every cannabis competition that’s worth its weight in America. He is both creator, and consumer - or connoisseur, as he prefers - but he has a terrible green thumb so don’t go thinking he can keep a plant alive. While he has had a storied career spanning from production for major artists and festivals to developing nationally-deployed marketing initiatives for major brands, he smokes a lot of weed and has forgotten most of the cool stuff he’s done.
Currently the VP of Content for High Times, he publishes a monthly collection of his favorite new products, dubbed the Stone-Cold Cop List, as well as feature profiles on his favorite brands.
The Weirdos State of the Union
To celebrate the second birthday of WEIRDOS, our VP of Content waxes on the year we’ve had, and where we’re going from here.
May 17, 2024
Hunting the Best: Thoughts On Judging, Awards, and their Agency
High Times' most opinionated gives his thoughts on just what value industry awards hold.
April 12, 2024
Entering The Chambers Project / Experiencing the Godfathers Show
The grass is greener where you water it, and Brian Chambers has fostered a blooming meadow in Grass Valley.
April 2, 2024
Jon’s Stone-Cold Cop List #48: Americans in Spain
For March’s Cop List our VP of Content includes a collection of products from both America and Spain. This month’s list includes Hall of Flame, Heirbloom, Bando Farmers, No Till Kings, the Bud Professor and more…
March 28, 2024
Frequently Asked Questions (to a Culture Writer)
From Spray Packs to Schedule III, here are our VP of Content's answers to some of the questions he’s asked most frequently.
March 8, 2024
Jon’s Stone-Cold Cop List #47: The Leap List
The latest heat on the street compilation is here just in time for our bonus day. This month’s featuring Greasy Couture, Flora & Flame, MOCA, Mainstage, Egodead & more…
February 29, 2024
Bad Positioning: Failing from the Start
Don’t let careless marketing trip up your chance for success.
January 26, 2024
Jon’s Stone-Cold Cop List #46: Smoking the Whole Menu
From the heady boiz to the budget-conscious, there’s something for everyone in the new edition of the Stone-Cold Cop List! This month features Wooksauce Winery, Harvest Moon Gardens, Omakase, Parlay, Archive & more!
January 23, 2024
Jon’s Stone-Cold Cop List #45: Vices (Miami and Otherwise)
Dropping in with the latest new heat, this month Jon covers Hidden Forest, Studio 8, Smokey Bodega, the Cannon Co, Gelatti and more!
December 19, 2023