Jon Cappetta
114 posts
Jon Cappetta is a strategist, producer, and creative writer. He has both planned the things you hear about on TV, and been the one to write about them. He has helped produce pulitzer prize winning work for the largest names in media, won awards himself for his topical takes on cannabis subcultures, and judged just about every cannabis competition that’s worth its weight in America. He is both creator, and consumer - or connoisseur, as he prefers - but he has a terrible green thumb so don’t go thinking he can keep a plant alive. While he has had a storied career spanning from production for major artists and festivals to developing nationally-deployed marketing initiatives for major brands, he smokes a lot of weed and has forgotten most of the cool stuff he’s done.
Currently the VP of Content for High Times, he publishes a monthly collection of his favorite new products, dubbed the Stone-Cold Cop List, as well as feature profiles on his favorite brands.
Frequently Asked Questions (to a Culture Writer)
From Spray Packs to Schedule III, here are our VP of Content's answers to some of the questions he’s asked most frequently.
March 8, 2024
Jon’s Stone-Cold Cop List #47: The Leap List
The latest heat on the street compilation is here just in time for our bonus day. This month’s featuring Greasy Couture, Flora & Flame, MOCA, Mainstage, Egodead & more…
February 29, 2024
Bad Positioning: Failing from the Start
Don’t let careless marketing trip up your chance for success.
January 26, 2024
Jon’s Stone-Cold Cop List #46: Smoking the Whole Menu
From the heady boiz to the budget-conscious, there’s something for everyone in the new edition of the Stone-Cold Cop List! This month features Wooksauce Winery, Harvest Moon Gardens, Omakase, Parlay, Archive & more!
January 23, 2024
Jon’s Stone-Cold Cop List #45: Vices (Miami and Otherwise)
Dropping in with the latest new heat, this month Jon covers Hidden Forest, Studio 8, Smokey Bodega, the Cannon Co, Gelatti and more!
December 19, 2023
Stop Being Stupid: Learn to Read (the Signs)
Over the past few years our collective understanding of who we can trust has diminished in favor of entertaining talking heads. We’ve got to course-correct this before it’s too late.
December 15, 2023
Jon’s Stone-Cold Cop List #44: Green Everyday
The holiday may be over but we’re still thankful for all the dank over here. This month Jon got behind the hype on Toad Venom, Maine Trees, Pleasant Effects, Firefly Organics, Dogman Toys and more!
November 29, 2023
Withdrawal: Yes You’re Addicted, and You’re Being a Dick
We’ve run from this for a long time, but the truth is, you can get addicted to pot.
November 3, 2023
Putting It on for Sacramento
How the Yellow Brick Group found its spark, and why they’re lighting the way home.
October 28, 2023