Jon Cappetta
62 posts
Jon is a guy and he’s done some pretty cool stuff in his 30 years on the rock. He’s also been high for most of it. He’s currently the VP of Content across High Times properties.
A lifelong creative, Jon has been finding ways to work in the music and greater entertainment industries since he was a tween. Starting out leading street teams and building ‘record labels’ to release his friends music, he grew to produce and lead experiental activations on a national scale, including creating a ‘Best Practice’ utilized nationally & annually by the energy-kingpin Red Bull. Having spent over a decade building events, with over 500 produced before leaving NYC in 2014, Jon has honed his logistical and marketing expertise, and his ear for talent.
Finding his niche in development strategy, Jon’s expertise spans across content, event and experiential marketing, with extensive experience in the nightlife, entertainment, & beverage industries. JC has produced branded content for major products, provided data analysis for front-page, pulitzer-prize-winning news, and developed several new business areas for the enterprises he has worked for. His work has appeared in text, video, and through experiences, worldwide.
The Retail Fallacy: Stop Buying off THC Percentage
For the first edition of WEIRDOS, our VP of Content kicks off the conversation with a rant on why THC percentages are bullshit, and why you should ignore them. Go buy with your nose!
May 20, 2022
Jon’s Stone-Cold Cop List #24: The Green Hall of Flowers Street Festival
Recapping the highlights from Hall of Flowers and the Green Street Festival, Jon breaks down this month’s must sees. This edition features CAM, Kalya, Brothers Broadleaf, Medtree and more!
May 19, 2022
Introducing the WEIRDOS
For almost 50 years High Times has been a voice for the cannabis community—not just pushing for plant…
May 18, 2022
Jon’s Stone-Cold Cop List #23: The Greatest Ever
More on the best weed available right now, as curated by our VP of Content. This month’s list features Terphogz, Jell-O, SMKRS, Dans Roll Ups, Trapis Designs, and more!
May 3, 2022
What’s going on for 4/20 in New York?
Here’s your rundown on exactly what’s happening in New York City to celebrate 4/20 next week.
April 14, 2022
Jon’s Stone-Cold Cop List #22: the 4/20/22 Special Edition
With only a week left until 4/20 the Cop List is back with a whole new collection of brand new products worth your time. This month’s rundown featuring 710 Labs, Timber, Uncle Arnie's & more!
April 13, 2022
Jon’s Stone-Cold Cop List #21: Fully Legal
The 21st edition of the premiere new cannabis countdown features Fig Farms, Helios, Puffco, the Keith Haring Foundation & more!
March 30, 2022
The Value of Viola
Al Harrington discusses his company's partnership with Allen Iverson ahead of the new strain release.
March 28, 2022
Jon’s Stone-Cold Cop List #20
Our VP of Content is back with the latest and greatest green on the streets. This month’s Stone Cold Cop List features the new from Alien Labs, Cannabiotix, 710 Labs, Gas House and more!
March 4, 2022
Jon’s Stone-Cold Cop List #19
A new year, a new(ish) name, but we’re maintaining that same pressure. The Cop List is back to sus through the smoke and let you know which hype is real. This month featuring the world’s first legal Cross Joint, a new way to grind your greens, and as always, the latest dank.
January 24, 2022