Jon Cappetta
102 posts
Jon Cappetta is a strategist, producer, and creative writer. He has both planned the things you hear about on TV, and been the one to write about them. He has helped produce pulitzer prize winning work for the largest names in media, won awards himself for his topical takes on cannabis subcultures, and judged just about every cannabis competition that’s worth its weight in America. He is both creator, and consumer - or connoisseur, as he prefers - but he has a terrible green thumb so don’t go thinking he can keep a plant alive. While he has had a storied career spanning from production for major artists and festivals to developing nationally-deployed marketing initiatives for major brands, he smokes a lot of weed and has forgotten most of the cool stuff he’s done.
Currently the VP of Content for High Times, he publishes a monthly collection of his favorite new products, dubbed the Stone-Cold Cop List, as well as feature profiles on his favorite brands.
Ones to Watch: The Roller Economy
The professional roller scene has exploded, but not all rolls are created equal. In this roundup, we present to you the cream of the crop.
September 14, 2023
Invisible Armies: If You Want To Win, Stop Targeting Non-Consumers
Did anyone ever stop to think that making products for the people who actually consume them regularly may be a lucrative idea?
September 8, 2023
Hidden in Plain View
How CES weaved his creativity and a keen sense of timing into a lifetime of writing.
August 28, 2023
Exploding with Color: The Awakening of Nychos
How an Austrian painter uncovered his purpose.
August 23, 2023
Jon’s Stone-Cold Cop List #41: A Stable & Grounded Collection of Heat
Deep in the throes of summer, here’s another roundup of *some of* the best products on the market. This month featuring CGO, Fu’s Flowers, Snowtill Organics, Parlay, Scumbags and more!
August 22, 2023
Jon’s Stone-Cold Cop List #40: The Second Annual Belated Hash Off
For the second year in a row, our VP of Content rattles off his favorite hashers of the moment, this edition including Mountain Man, Professor Sift, Feel Good, Eternal Hash, Mandolorian Melts & more!
July 27, 2023
Why We Hate Cops
The cannabis community and the police force have been at odds forever, and that’s not going to change until they do.
July 7, 2023
Jon’s Stone-Cold Cop List #39: Heat Wave for a Cold Front
Kicking off the not so sunny Summer, Jon’s latest picks make up for the lower temperatures with some incredible flame from Fully Melted, Josh Wax, Deep East, the Water Boyz, White Ashes & more!
June 13, 2023
10 Years of Puffco: The New Peak Pro
On it’s 10th birthday, Puffco reintroduced its crowning achievement, the Peak Pro, with major tech upgrades.
June 8, 2023