The future is now for adult cannabis consumers in Ontario, Canada with a new level of convenience. Uber Eats customers there can find a new cannabis category on the app to order for pick-up, beginning Monday. Orders will be fulfilled within an hour of order placement, which is initially only available to Ontario residents.
Uber Technologies Inc. will add Canadian cannabis retailer Tokyo Smoke to its marketplace on November 29—allowing customers to browse, then place orders from the Uber Eats app and finally pick it up at their nearest Tokyo Smoke store, with dozens of locations in the province. You can browse through an assortment of cannabis products.
Reuters first reported the bold policy change, as it gains attention in the marketplace. “We will continue to watch regulations and opportunities closely market by market. And as local and federal laws evolve, we will explore opportunities with merchants who operate in other regions,” the Uber spokesperson told Reuters.
When asked about expanding the service into other Canadian provinces, or the U.S., the spokesperson said there is “nothing more to share at this time.”
The collaboration between Tokyo Smoke and Uber will help Canadian adults purchase legal cannabis safely, with a goal to abate the thriving underground black market which still accounts for over 40 percent of all non-medical cannabis sales nationally, the Uber spokesperson added.
You can already order liquor through the Uber Eats app, and Uber executives zeroed in on the burgeoning cannabis industry long ago.
Uber CEO Dara Khosrowshahi told CNBC last April the company will consider delivering cannabis when the legal coast is clear in the United States. “When the road is clear for cannabis, when federal laws come into play, we’re absolutely going to take a look at it,” he said at the time.
Entry to the cannabis market in Canada represents an early move by a major company such as Uber, with steady growth predicted by multiple analyst groups.
The company has been eyeing the cannabis industry for years. In 2014, Uber encouraged stoned drivers to use the app and avoid drugged driving charges—amid new legal markets that began to emerge.
Last September, former Uber General Manager Leandre Johns joined the Flowhub executive team as Chief Operating Officer (COO). Flowhub provides innovative, modern tools, such as point-of-sale (POS) tools that transformed the cannabis space.
Uber Eats Collaboration with Tokyo Smoke
There are over 50 Tokyo Smoke locations scattered throughout Ontario, so finding a location close by isn’t a problem for locals. Locations can also be found in Alberta, and the brand is also one of only four companies granted a license to operate in Manitoba.
High Times highlighted Tokyo Smoke as a Top Brand in our December issue. “Your shopping experience should be nothing short of great,” the company stated. The cannabis store chain grew substantially during the 2021 year, with locations popping up left and right.
Tokyo Smoke was launched by father-and-son duo Alan and Lorne Gertner in 2015, and is now owned by Canopy Growth. The interior design of the stores gained praise from the media. Interior Design magazine, for instance, highlighted one of Tokyo Smoke’s Toronto locations. Part of the experience is choosing cannabis via Tokyo Smoke’s Intent system: Go, Rise, Equalize, Ease and Pause.
Tokyo Smoke products are verified for quality and can be traced back to a licensed producer—unlike some of the other companies around.
Previously in 2019, Acreage Holdings announced its intention to open Tokyo Smoke locations in the United States, expanding its footprint.